Targeted performance marketing for teams with budget on the table.
App install
Plenty of Fish already had install spend in market. A dating app does not need more people seeing the ad. It needs the right people opening it. We ran targeted app distribution in their accounts: who the ads reach, which networks and placements carry them, which audiences get cut. The job was distribution against people who become users, not volume into the same pool. You keep the accounts. We run the aim.
App install
Uber
Targeted app distribution
Fintech
eToro
Global client acquisition
Conference
Affiliate World
Three-time speaker on social media marketing
10 years of China ecommerce connections — Beijing, Hong Kong, Shenzhen. Agency partners: AdTiger, Pzoom, Vision Squared Advertising, Papaya Mobile.
“The spend is live. The conversions aren’t.”
Aim existing budget at the people who convert, on Meta, Google, TikTok, X, and programmatic. Cut reach that does not return. You keep the accounts; we run the aim.
“Ad to sale is a pile of disconnected tools.”
Ads, pages, tracking, and the marketing apps the path needs, built as one system in your accounts. Every step measured against the sale, not the click.
“The channels look fine. The P&L doesn’t.”
Read what is already running against revenue. Find the leaks, reallocate to what works, and keep reading it every week.
The buys we run, in your accounts: Facebook Ads, X Ads, YouTube, TikTok, and Google Ads.
Facebook Ads
X Ads
YouTube
TikTok
Google AdsWeek 1
You send what is running and what is not. We read the accounts.
Weeks 1–2
Define who converts, where spend leaks, and what to stop.
Weeks 2–4
Ads, pages, marketing apps if the path needs them, tracking, and conversion as one system.
Ongoing
Weekly reads against revenue, not platform metrics.
Monthly
Move budget to what hits. Cut what does not.
Mara Ellison
Operator
Jonah Peck
Media
Priya Shah
Funnels
Codeface Media has run performance campaigns since 2011 from 23 Front St, Schenectady, New York. Mara Ellison, Jonah Peck, and Priya Shah read your accounts and move your budget. You keep the accounts. Media, funnels, and the pages or marketing apps that have to convert — never a site or app without a media engagement. No account team to brief. No platform of our own to sell you.
Send what’s not converting — the fold form, the longer form, or email. We reply within two business days. You give us read access to the ad accounts and analytics, current spend by channel, and a description of a good customer. We read what’s running and tell you what we see. You do not commit to an engagement until that read is done and the work is quoted.
Read access to your ad accounts and analytics, your current spend by channel, and a description of a good customer. That’s enough to start the read. You keep the accounts. We do not need a kickoff deck, a brand workshop, or a calendar hold.
We read the accounts. We tell you where spend is leaking, who you are actually hitting, and what we would stop. Then we scope the engagement and quote it. If we are not a fit, we say so before you pay for work.
No. You keep the accounts. We run the aim inside them. No platform of our own to move you onto.
Week 1 is the brief: you send what is running and what is not; we read the accounts. Weeks 1–2 we aim: who converts, where spend leaks, what to stop. Weeks 2–4 we build the path — ads, pages, marketing apps if the path needs them, tracking, conversion as one system. After that, weekly reads against revenue and monthly reallocation. You keep the accounts the whole time.
Scoped per engagement and quoted before work starts. No percentage-of-spend. If the path needs a page or a marketing app, that is in the same quote, not a second shop.
A small studio, on every account. Not a rotating account team. Not a junior on your file while seniors sell the next one. Sites and marketing apps are part of the path to the sale, not a standalone build.
Teams already spending on paid media, roughly $5k a month and up, who can share account access and want the spend aimed better. Not a fit if there is no budget in market, if you want brand films or organic social, or if you want an agency to run things without looking at the numbers.
