Targeted performance marketing
“The spend is live. The conversions aren’t.”
Aim existing budget at the people who convert, on Meta, Google, TikTok, and programmatic. Cut reach that does not return. You keep the accounts; we run the aim.
You already spend. We make it hit.
Targeted performance marketing for teams with budget on the table.
Who this is for.
This is for you if
- You run paid media today and the aim is off.
- You can share ad-account and analytics access.
- You want one operator who reads the numbers and moves the budget.
Not a fit if
- There is no budget in market yet.
- You want brand films, organic social, or a content calendar.
- You want an agency to run things without looking at the numbers.
Work we have done.
Plenty of Fish
Targeted app distribution
Uber
Targeted app distribution
eToro
Global client acquisition
Affiliate World
Three-time speaker on social media marketing and Chinese ecommerce
10 years of China ecommerce connections — Beijing, Hong Kong, Shenzhen. Agency partners: AdTiger, Pzoom, Vision Squared Advertising, Papaya Mobile.
What we do.
End-to-end funnel buildouts
“Ad to sale is a pile of disconnected tools.”
Ads, pages, tracking, and the marketing apps the path needs, built as one system in your accounts. Every step measured against the sale, not the click.
Channel analysis and optimization
“The channels look fine. The P&L doesn’t.”
Read what is already running against revenue. Find the leaks, reallocate to what works, and keep reading it every week.
Media channels we specialize in.
The buys we run, in your accounts: Facebook Ads, YouTube, TikTok, and Google Ads.
Facebook Ads
YouTube
TikTok
Google Ads
How an engagement runs.
Brief
Week 1
You send what is running and what is not. We read the accounts.
Aim
Weeks 1–2
Define who converts, where spend leaks, and what to stop.
Build the path
Weeks 2–4
Ads, pages, marketing apps if the path needs them, tracking, and conversion as one system.
Read the channels
Ongoing
Weekly reads against revenue, not platform metrics.
Reallocate
Monthly
Move budget to what hits. Cut what does not.
A small studio, not a holding company.
Codeface Media has run performance campaigns since 2011 from 23 Front St, Schenectady, New York. One senior operator reads your accounts and moves your budget. You keep the accounts. Media, funnels, and the pages or marketing apps that have to convert — never a site or app without a media engagement. No account team to brief. No platform of our own to sell you.
- Founded
- 2011
- Based
- Schenectady, NY
- Operator
- One, on every account
- Accounts
- Yours, always
- Reply
- Within two business days
Questions.
Who is this for?
Teams already spending on paid media, roughly $5k a month and up, who want it aimed better. If there is no budget in market yet, we are not the right first call.
What do you need from us?
Read access to your ad accounts and analytics, your current spend by channel, and a description of a good customer.
How does it start?
Send what’s not converting. We read your accounts and tell you what we see before you commit to anything.
What don’t you do?
Brand films, organic social posting, SEO content programs, retainers with nothing to run, or a site or app with no media engagement. If it does not move spend toward conversions, it is not ours.
Who does the work?
One senior operator, on every account. Not a rotating account team. Sites and marketing apps are part of the path to the sale, not a standalone shop. Codeface is a small studio and stays that way on purpose.
How is it priced?
Scoped per engagement and quoted before work starts. No percentage-of-spend surprises.